The point of media, in the business standpoint anyway, is to increase a company’s reach. Media platforms could be used to grow your influence and to reach people who might be valuable clients in the future. Sounds good, doesn’t it? Well, that is the treasure, and the key for access to the good stuff is based on how good your relationship is with the media. And, unfortunately, that is not always something that can be bought in the store.
These days, media is in the form of online applications. And thanks to that, you are one step closer for wider coverage! Twitter is a platform that connects mainstream media reporters to the world. They use Twitter to find good stories and share news, and that is where you should aim to get connected to them.
The big question is, and has always been, how. How do you start? How do you get their attention? Luckily for you, we have some tips that you could follow.
- Track them down - You can’t connect to somebody if you don’t know where they are. Try watching the news, and wait for the time they flash the reporter’s name. Usually, the reporter’s twitter handle is also displayed. You might also try the most obvious, and maybe the easiest way: Google them!
- Complete your profile - To filter out bogus leads, people do a little background check by looking at profiles of people of interest. You should be prepared and have a completed profile before you contact reporters. Provide clear details about you and what you do, maybe add some details about the company you work for.
- Build up the relationship - Avoid rushing the reporter into making a feature about your company. As any relationship, you start small and then make your way to the deeper connections. Maybe you could send them a message and have a good conversation with them and let things flow until you eventually talk about work.
- Look for queries - Check out @HelpAReporter for some queries by reporters. Another twitter page is @ProfNet where you could find reporters looking for story sources. This should keep you up to date on any spot you can be featured in.
Twitter is a good place to increase your exposure, one way or another. Try these out, and growth might just become easier for you.